Client Work
Client Work for the U.S. Department of Health and Human Services COVID-19 Public Education Campaign.
My role involved Account Management and Creative Development of TV, Print, Radio, Social, Digital, and Digital Out-of-Home materials.
The omni-channel work was targeted to the total U.S. public. The goal was to increase COVID vaccine confidence amongst the hesitant and drive uptake.
Since the beginning of the campaign in Oct 2020, the campaign has resulted in millions of vaccinations and increased confidence in their safety and efficacy.
Results have shown that the COVID vaccines, with the support of this campaign, directly correlated with 2 million lives saved and savings of over 900 billion in health care costs.
Below are examples from February 2022, when COVID-19 boosters became available for those ages 12 and older.
Client Work for the 2020 Census Integrated Communications Contract.
My role involved Account Management and Operations for the production of TV and to support events and conferences to drive awareness. The omni-channel work was targeted to the total U.S. public.
The campaign sought to improve response rates from hard to reach and diverse populations, ranging from the most remote parts of Alaska to the mountains of Puerto Rico. For the first time, everyone in the United States was able to respond to the U.S. Census online instead of just the traditional paper form.
This campaign pivoted to a primarily digital effort in light of the COVID-19 outbreak in March 2020, and remained successful despite this obstacle.
Below are event/ creative examples.
Industry Awards and Recognition
Data Innovation; Social Responsibility; Government, Public Service, and Nonprofit; Grand Ogilvy: ARF David Ogilvy Awards 2021
GOLD, Government & Public Service: Effie Awards, United States 2021
BRONZE, National Strategy: 4A's Jay Chiat Awards
The 2020 Census received 99 million self-responses—exceeding both the 2020 self-response goal and the final count achieved in the 2010 Census.
Of those, over 79 million responded by internet, far out-weighing phone and mail responses, greatly bolstering the count’s overall efficiency.
In the end, 99.98% of U.S. Households were counted, demonstrating the dogged effectiveness of the campaign in driving the public’s cooperation with the Census Bureau.
Client Work for the global launch of Colgate Sensitive Pro-Relief.
My role involved Account Management and Coordination to support the launch of an innovative sensitivity toothpaste across the globe.
The campaign sought to cede market share from brands such as Sensodyne and Crest in order to position Colgate as the leading brand in the sensitivity toothpaste realm.
This campaign utilized in mall demonstrations, high impact retail activations, and omni-channel advertising - resulting in a highly successful launch.
Below are creative examples.
