Agency Experience
Wunderman Thompson - DC
Account Supervisor | Oct 2023 - Present Senior Account Manager | Dec 2022 - Sept 2023 Account Manager | Sept 2021 - Nov
Wunderman Thompson functions as the lead total market contractor for the Health & Human Services COVID-19 Public Education & Vaccination Campaign.
• Lead project management, creative, and production teams through development of creative materials across TV, print, digital, social and out-of-home – from creative brief to final delivery.
• Primary liaison between client and internal team for adherence to brief, proof points, claims, and statistics based on CDC data.
• Trafficking of creative materials to TV, radio, print, digital, social media, and out-of-home vendors.
• Ensure the highest quality control for creative materials from client approval to in-market launches.
• Stakeholder in key client and government meetings.
• Partnered with digital agency Reingold to develop bespoke custom digital pieces such as newsletters, high impact rich media units, and branded content.
• Developed a quarterly integrated media plan template, that was adopted by client and partner agencies as a tool to improve overall campaign.
VMLY&R - Washington, DC
Account Manager | Sept 2020 - Sept 2021
VMLY&R previously functioned as the lead total market contractor for the Health & Human Services COVID-19 Public Education & Vaccination Campaign. (VMLY&R was the previous agency of record.)
• Primary responsibility was managing digital, social, and digital out-of-home workstreams for project.
• Updated status documents and lead weekly meetings with media partner Wavemaker, digital partner Reingold, and social media partner Unified.
• Documented standard operating procedures to ensure accuracy of trafficking processes.
• Improved efficiency via creation of detailed Creative Intake Form so that the development of all creative materials aligned with the final specifications needed by each vendor/publisher.
• Account coordination with partner LatinX, Black/African-American, Asian American/Native Hawaiian/Pacific Islander, and American Indian/ Alaska Native creative agencies.
VMLY&R - Washington, DC
Assistant Account Executive – Colgate-Associate Account Executive | Sept 2019 to Sept 2020
VMLY&R functioned as the prime contractor and creative lead on the 2020 Census - Integrated Communications Contract
• Led client travel reimbursement for Census project. In total responsible for billing $1.01MM for the agency. (43% of all travel billed across the project.)
• Assisted in tracking actuals against project estimates for travel process.
• Enforced billing guidelines and conducted quality assurance (QA) for Project Management Office (PMO) and finance teams.
• Documented best practices and disseminated information to teams.
• During travel reconciliation with Census, received $34K of credits from contractors due to in-depth analysis of vendor billing - uncovering several duplicate bills and overbilling to VMLY&R.
• Taught essential skills and helped oversee Office Manager for support with client billing.
Young & Rubicam - New York, NY
Assistant Account Executive – Colgate-Palmolive Global, Assistant Project Manager – Colgate-Palmolive US | June 2009 to June 2012
• Global coordination for development of TV campaign for product launch of premium Colgate toothpaste brand.
• Partnered with mobile agency IconMobile to launch innovative mobile program in the UK across retail and print.
• Spearheaded business project titled“Colgate’s Opportunity in the Recession” with strategic recommendation for executives.
• Presented detailed competitive analysis to Colgate clients based on extensive research.